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AS PART OF THE PEPSI MAX ULTIMATE EXPERIENCE CAMPAIGN WE CREATED THIS ONLINE VIRAL IN PARTNERSHIP WITH TANGO COMMUNICATIONS TO ATTRACT AN AUDIENCE THROUGH ONLINE & SOCIAL MEDIA SITES. WITHIN 3 WEEKS IT HAD 13.268 HITS ON YOUTUBE! FROM THE INITIAL BRIEF WE SCRIPTED A JAMES BOND THEMED VIDEO ABOUT AN AVERAGE GUY ON THE STREET WHO IS TRANSFORMED IN AN ENVIRONMENT OF SUPERCARS AND HOT CHICKS! WE RENTED THE CARS (NO THEY'RE NOT OURS) AND SHOT FROM SUN UP TO SUN DOWN IN ONE DAY. EVERYONE INVOLVED HAD LOTS OF FUN ON THIS DAY AT THE OFFICE. CREDITS |
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